GM’s midsize cars entered the second year of their current styling cycle with each division maneuvering to increase its muscle profile. Chevy uncorked some special order super Chevelles; Olds headlined Hurst editions of the 4-4-4; and Pontiac’s big news was a pop culture inspired version of the GTO.
Laugh if you will, but AMC Hurst SC/ Rambler could blow the doors off some pedigreed muscle cars. Too bad AMC had to compensate for its slim advertising budget by making a billboard of the car. Having dipped into performance with the ’68 AMX and Javalin pony cars, Detroit’s No. 4 automaker decided to expand into the budget muscle arena with don’t snicker a Rambler Rogue compact.
When GM redesigned its intermediates for ’68, no division had a tougher act to follow than Pontiac. But talent rose to the challenge and the new GTO emerged as a brilliant brend of beaty and brawn. It sustained the mance remained competitive againts ever-tougher rivals. Best of all, its aura was intact.